Tusker Oktobafest’s Regional Activations Unveiled

Tusker Oktobafest has unveiled a series of regional activations and events set to take place in 10 different outlets across five regions on October 19^th, 26^th and November 2^nd, 2024.

This announcement came as a shock to revelers who were used to a single festival in Nairobi but according to Christine Kariuki, Marketing Manager, Tusker, this move is meant to bring Tusker Oktobafest to different regions across the country, allowing their consumers to experience the excitement of beer, music and culture.

She added that this year, their goal is to ensure that the celebration reaches beyond Nairobi, delivering on their commitment to showcase the best of beer and local talent throughout Kenya.

As part of celebrating the month of beer, there will be a range of offers and experiences to reward beer consumers across Kenya. These promotions will feature discounts, online flash sales and exclusive experiences, all aimed at celebrating Kenya’s rich beer culture.

Beer enthusiasts can enjoy their favourite brands on the selected dates at special retail prices in designated bars and restaurants across the country, including Nairobi, Rift Valley, Central Kenya and the Lake regions. Beer lovers can also look out for flash sales on the Ke.thebar and other leading e-commerce platforms. During the activations, customers will be able to purchase five bottles of Tusker Lager or Balozi Lager for KES 1,000 and four bottles of any other beer brand (Tusker Malt, Guiness, White Cap Lager or Tusker Cider) for KES 1,000.

This year marks a shift for Oktobafest as the festival expands its reach beyond Nairobi to celebrate the rich cultural diversity across Kenya.  Through a blend of music, food and art with beer at the heart of the experience, the regional expansion offers a platform for local talent, vendors and artists to showcase their work thus building local economies.

Details of the artist line-up will be revealed soon.

Regional Oktobafest activations schedule:

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