Samsung is envisioning a world where technology can exist together with people to preserve this planet for future generations.
With the latest launch of Samsung home appliances and services that are designed to meet the growing demand for customization and provide a new level of intelligent connectivity that empowers users to be more sustainable in their homes, we spoke to Mr Erick Otieno, Product Marketing Manager Samsung Electronics, we dug deeper into how these new appliances are offering fostering seamless experiences and bringing calm to their interconnected world.
You’ve developed machines that are not just brilliant but intelligent. I’ve heard of how the washing machine is just for the modern woman. How is that?
We have developed technology that’s called Ecobubble technology. This technology is not only efficient but also cares for the needs of the modern woman. Take the Eco bubble technology for example. It turns detergent into bubbles, so it quickly loosens dirt even at low temperatures thus saving up to 70% energy, improving soil removal by 24% and giving 45.5% better fabric care
Samsung is big on energy sufficiency especially with the new machines. Would you kindly expand more on that.
Samsung Eco Bubble Technology delivers an innovative approach to laundry. It empowers cool wash to be as effective as warm wash. Using cool water instead of warm water saves a massive amount of energy that would otherwise be used to heat the cool water. In every cycle, a large amount of energy is saved, which translates to a reduced electric bill.
With so much to do, the AI Technology is demonstrating how effective it is to manage your lifestyle. How is that so?
The AI Technology focuses on precision washing & water and electricity saving.
There are several aspects of the AI Technology that do so.
– Stain removal guide – This is helpful in guiding of stain removal in a convenient and easier way.
– One click setting – This sends the custom cycle from your mobile to your clothing care appliances thus saving on time and energy
You’re offering energy efficiency, comfort and convenience. Kindly expand on this, especially since the world is also going on a carbon reduction route?
Sustainability is a key pillar in our products. We have conservation strategies and eco-friendly solutions from the moment we start designing our products that consume less energy and resources & using environmentally-conscious materials in packaging and product design which are in line with the Samsung Global Goals.
Kindly expound on the Samsung SmartThingsApp and what it does
The SmartThingsApp connects you to smarter living. It helps you manage the energy usage of your home appliances and save extra money in the process.
Also, with the power of connectivity, you can monitor your appliances from wherever you are simply by checking the app.
These new innovations have the concept of consumer innovation and benefit in mind; why is that so and what is the end game in mind?
Samsung Electronics are designed to give their customers a more convenient and sustainable life with eco-friendly products, central control without investing in more gadgets and a platform to control what matters in their lives.
We want our customers to enjoy a better, more sustainable, tomorrow.
Speaking of washing machines, we don’t like doing laundry anymore and you’ve found a way to help is do that without damaging out fabrics, how exactly do the new machines do that?
With the new AI Wash, it uses advanced sensing to enhance the washing performance and minimize waste. It also intelligently optimizes the amount of water and detergent and continually adjusts the soaking, rinsing and spinning times to achieve the best results quickly and efficiently.
The B-PJT Washing machines and dryers manage laundry smartly from washing to drying.
AI Wash senses the weight of load and optimizes the amount of water and detergent and the AI Dry provides the optimal drying cycle by analyzing the moisture contents of the fabric during the drying.
