Ogilvy Africa has won five medals at the 2017 edition of Loeries for its “Most Eligible Bachelor” Campaign that aimed to raise awareness and funds to protect the only remaining male northern white rhino in the world from extinction.
The agency earned a Gold for Media Innovation, Silver for Public Relations, Silver for Craft, Bronze for Digital and a final Bronze for Integrated Campaign.
The five medals make Ogilvy Africa the number one agency in Kenya and Ol Pejeta, the number five most awarded client at the Loeries 2017.
Other major wins were seen from Safaricom, Creative Y&R and Scanad who all scooped awards at the event.
PR & MEDIA COMMUNICATION CAMPAIGN SILVER: Ol Pejeta Conservancy "The World's Most Eligible Bachelor" by Ogilvy & Mather Kenya #Loeries2017
— Loeries (@loeries) August 20, 2017
The Loeries are Africa and Middle East’s premiere initiative that recognises, rewards, inspires and fosters creative excellence in the brand communication industry.
“Coming just a few months after we bagged three medals for the same campaign at the Cannes Lions affirms that our work is world class,” said Mathieu Plassard, CEO, Ogilvy Africa.
In June, the campaign emerged winner in three categories at the Cannes Lions, a first for an agency in Sub- Saharan Africa. Earlier in May, Ogilvy Africa was named Agency network of the year at the African Cristal Festival, which rewards the best campaigns created and broadcast in the African continent.
The Most Eligible Bachelor campaign that run in April was in partnership with Ol Pejeta Conservancy and Tinder, the world’s leading social app for meeting new people.
You can watch the Most Eligible Bachelor Campaign through this link: https://www.youtube.com/watch?v=nInGq-yt58c
