When it comes to purchasing any appliance, several factors come into play. From its use, functionality to price, the appliance should make your life simpler and day-to-day experiences seamless. In this day and age, shopping for a smartphone is almost the easiest and hardest thing to do – but affordability is a key issue that phone makers have put in place to make sure that we not only get convenience but also not put a hole in our pockets.
HMD Global has been making a name for itself but not only making secure, reliable, and durable phones; they are also making them more affordable in order to make them accessible to everyone.
With every Nokia phone released, the Finnish company is meeting the growing demand for more affordable, longer-lasting smartphones with the launch of six new Nokia devices.
More affordable for longer
With a wide range of affordable Nokia smartphones with exciting features, the latest mobile innovation, and regular security updates; HMD Global continues to guarantee that Nokia smartphones keep getting better with time and this is true because when you purchase a Nokia Smartphone you get three years of security updates and two years of OS updates. This also puts the aspect of trust in a very clear perspective as a consumer puts the sustainability of the phone in mind – that is, they want the phone to serve them for a long period of time with ease.
Speaking from my own experience, I prefer owning a phone that can last long and from a global report released by HMD this month, 69% of consumers agreed that smartphones are too expensive and 81% said they want them to last longer and as they launched six new devices, the company said that each of the phones not only has regular software updates but their high quality and affordability will appeal to consumers around the world.
With a continuing increase of smartphone ownership, telcos decreasing prices of internet browsing and the fact that consumers’ disposable income is constantly affected by the state of the global economy, companies like HMD Global are listening to their customers and are working tirelessly to offer value for their money by churning out handsets that serve them while taking daily household costs into consideration.
In Kenya for example, they recently launched the Nokia 5.4, Nokia 1.4 and the Nokia C1 which was launched earlier in the year all of which appeal to the different needs of consumers while keeping with the promise of high performance with great value and affordability across the board.
Durability
Since time immemorial, Nokia phones have been built to last. Remember that joke about how if a Nokia 3310 fell the floor would get hurt?
With durable phones made from high-quality materials, HMD Global is constantly making devices that are among the toughest, undergoing tougher tests than the industry average according to Counterpoint Research.
Value for money and performance
In addition to durability, quality and performance across the board, devices like Nokia 1.4 , Nokia C1 and Nokia 5310 have made their mark in giving consumers value for money from every price segment thus solidifying the company’s transformation into a holistic mobile device and service provider.
With consumers in Kenya and around the world becoming more mindful about their spending and are opting for less expensive, more long-lasting products from brands they know and trust, HMD Global is more crucial than ever that their products stand the test of time – and their commitment to delivering reliable and trustworthy Nokia phones remains unswerving.
Look out for more announcements on Nokia device releases this year.
