LG Electronics (LG) targets to become a smart life solutions company that connects and expands customers’ diverse experiences by 2030. The company plans to invest more than KES 5.48 trillion by 2030 for the qualitative growth of the business, including the advancing of the business portfolio led by the three new growth engines.
The move will see the company record an estimated global annual revenue of upto KES 10.96 trillion even as it evolves from its current position as a top global home appliance brand.
Highlighting the company’s financial objectives, the CEO William Cho said, “We will achieve Triple 7, which encompasses an average growth rate and operating profit of 7 per cent or more as well as enterprise value to EBITDA ratio of 7. This is to raise sales from Kshs 7.12 trillion last year to Kshs 10.96 trillion by 2030, we will establish ourselves as a company that is properly recognized by the market and customers.”
He also outlined the bold vision built on three growth engines: pursuing new platform-based service businesses through the advancement of the business portfolio, accelerating business-to-business (B2B) and exploring new business areas such as electronics vehicle charging and digital health.
Cho said LG will focus on the transition to the platform-based service business model, acceleration of B2B areas and procurement of new growth engines based on competitive edge as three pillars to focus on customer experience. By 2030, the proportion of these three pillars in sales and operating profit is expected to increase to more than 50 per cent.
The company plans to invest more than KES 5.48 trillion by 2030 for the qualitative growth of the business, including the advancing of the business portfolio led by the three new growth engines. This includes an R&D investment of more than KES 2.74 trillion, a facility investment of more than KES 1.86 trillion and a strategic investment of KES 766.88 billion.
The company is also accelerating the expansion of its B2B business, the CEO explained. LG’s rich understanding of customers as well as the know-how to communicate and empathize with customers that have been accumulated in the B2C business, which has seen continuous innovation over the past 65 years, will be fully expanded to commercial, mobility and virtual spaces.
Cho highlighted how LG is accelerating company-wide changes from corporate culture to brand communication at every customer contact point with the ultimate goal of becoming a brand that warms the hearts of customers and puts smiles on their faces while enabling customers to feel the value and philosophy of Life’s Good. The company is also driving ESG management activities to fulfil its responsibilities as a global corporate citizen.
