Kenya Breweries Limited (KBL), through its premium whisky brand Johnnie Walker, has announced a Kshs 34 million sponsorship boost for the 2024 Magical Kenya Open, renewing its long-standing partnership with the tournament.
The sponsorship grants EABL the right to be the Official Alcoholic Beverage partner of the tournament, through which it will seek to elevate the event’s experience, sponsoring entertainment at the tournament village and offering fans a taste of its brands. The sponsorship will also support the tournament organizers, the Kenya Open Golf Limited (KOGL) to meet their obligations around event organization and the prize money.
Additionally, EABL will sponsor three of the Kenyan pro golfers participating in the tournament; Dismas Indiza, Samuel Njoroge, and Daniel Nduva.
The Magical Kenya Open is held under the umbrella of the DP World Tour (formerly European Tour) and is one of the most prestigious golf tournaments in Africa, attracting elite golfers from across the world. This year, the event will be held from February 22 – 25, 2024 at the par-71 Muthaiga Golf Club, with a Pro-Am preceding it on February 21. This year’s event will mark the fifth staging of a full European Tour event in Kenya since it was added to the elite series in 2019.
This year’s edition has attracted 144 elite golfers from Kenya and around the world who will battle for the $2.5 million (approximately KES 360,000,000) prize purse.
The Kenyan contingent at the tournament will comprise of Dismas Indiza, Greg Snow, Mike Kisia, Mohit Mediratta, Samuel Njoroge, Daniel Nduva, Jastas Madoya, Mutahi Kibugu and Njoroge Kibugu. The nine were picked from the Safari Tour Order of Merit, where the top eight locals and two best regional players made slots for the MKO.
The regional qualifiers are Zimbabwean Visitor Mapwanya and Uganda’s Ronald Rugumayo, Ugandan David Kamulindwa.
The eight local pros and two regional golfers will be joined by four local amateurs including John Lejirma, Deaflympics bronze medalist Isaac Makokha, Africa’s second-best hitter Michael Karanga, Josphat Rono and Taimur Malik.
