Glenfiddich hosted its Global Brand Ambassador, Mr. Struan Grant Ralph, who was in the country since Monday 4th December till the 8th December for an in depth market visit and campaign.
The highlight of the visit was a glamorous whisky night hosted at one of the Sankara Hotel rooftop and lounge, that was graced by celebrities, influencers and partners who came to experience the 12, 15, 18, and 21year old Glenfiddich, the World’s Most Awarded Single Malt Scotch Whisky.
Speaking during the event, the Prestige On-Trade Manager – East Africa Mr. Kariuki Mukii noted that the visit of the global brand ambassador is a strategic move geared towards entrenching our footprint in the luxury alcohol market.
With over 125 years of existence, Glenfiddich has developed a successful distribution network in East Africa including both off-trade and on-trade clients backed by an effective marketing and business development strategy.
“My visit to Kenya is aimed at introducing many Kenyans to the wonders of the Scottish whisky and this is also exciting to see the uptake of our brand that is attractive because of the high quality and standards that resonate with the consumers taste and culture”, said Glenfiddich Global Ambassador Struan.
Struan’s years have been spent travelling the world, plying his trade as a Whisky Ambassador and Bartender in such far-flung places as Mongolia, Iceland and England with the last 5 years spent as a Glenfiddich Brand Ambassador, where he has called Melbourne, Kuala Lumpur, Singapore and now New York, home.
According to him, his favourite tipple is Glenfiddich 12yr, the quintessential Speyside malt and one that he can enjoy at all occasions, it is also the unforgettable taste of his home.
In his role as Glenfiddich Global Ambassador Struan hopes to introduce many more people to the wonders of Scottish whisky through the stories and legends of his homeland. Like any Speysider, Struan is proud of the particular elixir that flows from the stills of his native region and hopes to share the history and heritage of Scottish Single Malt with Glenfiddich enthusiasts all across the world.
Glenfiddich, a product of the William Grant & Sons, a global family business, will be turning 130 years end of this year on Christmas day, the day the first drops of the whisky flowed from their stills in Speyside, the heart of whisky production within Scotland.
