Email marketing is competing with social media and smartphone apps these days.
The latter may grab the attention of users, but business owners are still looking to email marketing because it retains the number one spot in terms of ROI. In fact, an email marketing strategy yields an average of 4400% ROI. That’ll beat social and mobile apps any day.
If you are wondering what to put your marketing budget towards next, you should consider email marketing.
In addition to the unbeatable ROI, you can also easily track response rates to measure your success. Additional tools like an email address verifier help you actually reach inboxes, which increases customer loyalty when they sign up for emails and expect to hear from you. What’s
more, you are reaching out to customers directly in their inboxes. These, days, you can guarantee this is where they spend a lot of their time each day.
By reaching out to them in the right way over email, you ensure your message won’t be missed.
Email can be used for:
● Announcing special deals
● Personalizing messages
● Collect further metrics that will build better experiences for customers and increase loyalty to your brand.
Below is some advice you can use to optimize your email marketing campaigns and earn your best ROI yet:
Customize Emails to Your Audience
Building a strong subscriber list to that includes a wide variety of customers is the first step of any successful email marketing campaign. To accomplish this, there are multiple tools at your
disposal. These include popup sign-up forms on your site, physical sign-up cards if you have a brick-and-mortar location, and even mobile apps created specifically to acquire subscribers.
The best email lists are the ones that give you enough data to create segments for each type of customer. Consider personalizing emails by birthdays, special anniversaries, and favorite
hobbies. Acquiring this subscriber information is as easy as including the right sections within your sign-up form.
Customization also gives you opportunities to invite subscribers to events or send coupons you know will interest them.
One way to get started on personalization is to send an initial welcome email asking customers what they want from your emails. Not everyone will be interested in the same information or deals. As a result, segmenting your list is the key to making an offer of the right perks at the
right time. This makes customers feel as though they have a special relationship with your business, thereby increasing brand loyalty.
Keep in mind: These personalized deals should be exclusive to customers on your email list and not distributed on other channels, like Facebook or Twitter.
Have a Goal for Your Messages
Emailing customers without a clear goal in mind is a waste of time for everyone. If your emails are hard to follow or jump around, this can result in customers unsubscribing from your list.
Consider what the goal of your message is ahead of time: Is it inviting customers to a special event? Asking for donations for charities you are associated with?
Personalized emails with clear goals within the content will yield the best results.
Email Automation Saves Time (and Money)
Sometimes, the biggest obstacle to email marketing is the time it takes to set up, launch, and maintain a campaign. Email automation platforms can ease the workload and help you to create
effective messaging with minimal effort or marketing automation knowledge.
Segment your email lists based on common factors such as age or leisure interests. This can help you create a variety of emails for specific groups quickly, and ensure they’re the most relevant possible.
Additionally, segmenting with automation helps you reach out effectively
without having to email people individually, or copy and paste content repeatedly.
Marketing through other channels that increase customer engagement still has its value in a comprehensive marketing strategy. However, an email marketing campaign that supports these methods will help you build customer loyalty, engage with your audience, and provide a higher
ROI. Besides following the steps above, be sure to continue optimizing the campaign so it’s always relevant and personalized to your customers.
